Brand Etymology
Irus & Ashai
Our Wine’s name is a portmanteau (a blending of two or more words) of Icarus Rising, representing Greek mythology's Icarus at the start of his journey. A wine meant for Aspiration and Triumph.
Chasing the Sun
The myth of Icarus and his ill-fated venture has many interpretations and is a well known allegory to many: Passion, freedom, particularly hubris.
Irus specifically focuses on the first arc of Icarus’ journey. That of the pursuit of something greater, the desire to achieve. The wine represents one's journey towards perfection, and alongside that journey, a personal sense of freedom.
Twin Legacy
Irus has a sister wine, Ashai, derived from the title Ashes of Icarus, representing the second arc of Icarus’ journey, his fall. A wine dedicated to humility and self-reflection.
Together the brands represent the journey we ourselves took in order to produce our wines. It embodies not just the good times, but also the bad. Windows of exaltation, our moments of desperation.
Life emulates Art
Did we find the perfect balance of arrogance and confidence in our pursuit of perfection, or have we plunged as a consequence of our audacity?
Perhaps you can relate to the origins of these wines, and blend their legacy alongside yours.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.